Musician Alston Koch has been appointed as an ambassador for tourism by Tourism Minister Milinda Moragoda.

With three Gold Records and 18 international releases, including musical videos and the now famous Murali Song, Koch migrated to Australia in 1969, having had a vibrant musical career in Sri Lanka for over a decade before that. He is also a recipient of three ARIA (Australian Record Industry Award) awards.

He was the only Sri Lankan born musician to have an international hit overseas.

A keen environmentalist, Koch has ventured to compose and present a special song for Sri Lanka Tourism's Earth Lung Project, establishing his efforts at mitigating climate change. The song titled A Land Like No Other was first launched at the SAARC media dinner show at the Trans Asia hotel in Colombo.

"I am humbled, privileged and honoured by this appointment, and I will do everything I can to take the message of the beauty, warmth and the rich Sri Lankan heritage to the world," said Koch on receiving the recognition.

The special earth lung song, recorded earlier in Australia, will now be produced as a high definition DVD with Sri Lankan visuals as the backdrop for international release.