The study titled “Eye on Asia” by the Grey Group Asia Pacific, a leading marketing communication company ranks Sri Lanka on top of the list of most satisfied persons in the Asia Pacific region, with 93 per cent of Sri Lankans stating they are most satisfied with their lives.

The research examines three areas of life for Asia Pacific region, namely Lifestyle, Present & Future Aspirations, and Consumerism & Communications.

For the current study, Grey Group also conducted an in-depth retail ethnographic probe which illustrates how current sentiments drive shopping behaviour in diverse cultures and channels.

Now in its fourth year, ‘Eye on Asia’ has interviewed more than 33,000 persons, aged 18 to 65 by via e-mail or face-to-face interviews between last December and January from Sri Lanka, Australia, Bangladesh, Mainland China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Taiwan took the last spot with only 28 per cent among 16 countries surveyed.

The accelerating age that we live in necessitates a focus on people and brands. People in the region are looking for symbols, deeper emotions and psychological benefits in their lives. Marketers should respond to this by taking a closer look at what motivates people as well as what they want from their lives in the future to create innovative, said Grey Group Asia Pacific’s Chairman & CEO, Nirvik Singh.

The chart below shows the satisfaction of people of the countries surveyed.