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Monday, March 01, 2010 - 09.30 GMT

'I saw Sri Lanka as the "Paradise of Asia"- Minister of State of Belgium 

 

"I saw Sri Lanka as the "Paradise of Asia" and was happy to see it forge ahead," said Minister of State of the Belgium Government Jos Chabert inaugurating the BELASIA in Brussels recently.

He commended the sense of partnership generated by BELASIA to bring the East and West together and saw it as an opportunity to learn from each other’s capacities and advantages, to stimulate synergies and raise confidence in relations.

He hoped that this exposure of Asia in Belgium, this year particularly highlighting Sri Lanka, would stimulate the Belgians to visit these countries and build strong partnerships in the future.

The Sri Lanka Embassy in Brussels in collaboration with Sri Lanka Tourism held a week long promotion of Sri Lanka in Brussels, a programme intended to be replicated in other European Capitals. Centered on Sri Lanka's participation as the host country at the BELASIA annual travel fair which projects over 25 Asian countries as a tourist destinations, it included tourism and travel promotion, a Sri Lanka Food festival, performances by a Sri Lankan dance troupe and Sri Lankan lace, masks, handicrafts and gem displays.

Sri Lanka was honoured to have been selected as the host country of BELASIA, a key event in the tourism calendar of Belgium, said Sri Lanka's Ambassador to Belgium, Luxembourg and the European Union Ravinatha Aryasinha.

He said this exhibition could not have come at a better time, for having overcome both the natural calamity caused by the tsunami and the man made damage caused by 30 years of terrorism, Sri Lank tourism was gathering unprecedented momentum.

Observing that in January 2010, tourist arrivals to Sri Lanka had increased by 32% over the corresponding period last year, he said "tourists to Sri Lanka had clearly voted with their feet". He said Belgians from all walks of life and cutting across age brackets were regular visitors to Sri Lanka over the years, and expressed confidence that BELASIA would serve as a catalyst in further promoting Sri Lanka in Belgium, as wells in other parts of Europe.

The Managing Director of Sri Lanka Tourism, Dileep Mudadeniya observed that there is an increased demand with the expected increase of air seats by the national carrier for Paris. Sri Lanka Tourism will be able to recover the lost market share from Belgium in the past. Europe has come back strongly with an overall increase of 36.3% in January2010.

Europeans always look for sunny, warm weather with diversity. Sri Lanka will be the ideal destination for them. It was extremely encouraging to notice the renewed interest of the Belgian visitors for the destination Sri Lanka. Also Sri Lankan Airlines got very positive feedback from the visitors on the renewed non-stop operations between Paris and Colombo from 02nd July onwards, he said.

The Belgian travellers have always privileged travelling via Paris, either by train or coach and therefore this reinstated nonstop service comes exactly at the right time, the Managing Director of Sri Lanka Tourism further stated.


 

 
   
   
   
   
   

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