According to the Environmental Act the CEA has the rights to impose such a regulation. According to CEA the visual environment is public property but some people market this space by fixing billboards, hoardings and cut outs without consideration.

"We observe towers, billboards and hoardings being erected on mountain and hilltops. This has now become a social problem," he said. "Visual pollution is a very important area and we should protect this country's natural beauty by imposing new regulations," CEA Chairman Charitha Herath said.

Herath said visual pollution can be anything that is unattractive. They can be made elements like structures, communication towers, advertising billboards, power lines, garbage, posters or any other thing that a person does not feel comfortable to look at.