SriLankan Airlines won the Travel & Tourism category of Effie Awards for its ' Hotseats' marketing campaign, the latest accolade received by the National Carrier.

The Effie Awards started in 1968 in the United States by the New York American Marketing Association dedicated to advancing the art of marketing among professionals.

"Winning an Effie Award is very special because Effies are given for efficiency in communication, which we at SriLankan take pride in doing well. The campaign made a considerable impact in creating public awareness of the Hotseats product, and resulted in a significant positive effect on sales. The team from SriLankan and Grant McCann Erickson fully deserves this win," said SriLankan's Manager Marketing Communication, Priya Epitawala.

SriLankan has in recent months won a series of international and national awards in fields ranging from passenger transport to marketing and IT. They include the Presidential Award for Airline of the year, the Presidential Award for Outbound Tour Operator of the year.