The 2011 show attracted over 16,000 travel professionals and enthusiasts as well as over 600 exhibitors representing over150 countries. This year the event is expected to draw over 40,000 highly coveted consumers and 7,000 trade professionals. Sri Lanka Tourism and SriLankan Airlines have consecutively participated at this show since its inauguration.

The Sri Lanka Tourism booth was officially opened on Friday, Feb 25 by Sri Lanka's Ambassador to the United States Jaliya Wickramasuriya, Sri Lanka`s Permanent Representative to the United Nations Dr. Palitha Kohona and Head of SriLankan Airlines in North America and Honorary Director for Sri Lanka Tourism in the US Dillan Ariyawansa.

Sri Lanka's participation at the show included cultural presentations by Channa-Upuli dance troupe.

The highly rated American News Channel (NY 1) featured a live performance "Making of the Lion dance" by the Channa-Upuli Dance Troupe.