The JITF is being organized with the prime objective of helping business entities of various industries to set themselves up in the peninsula which had being long related to the back business as an area too risky to invest in.

The trade fair will encompass all segments and industries that have direct bearing upon the people of North, giving the them an opportunity to participate and witness the most innovative methods, technologies and industries which rapidly growing in the 21st century.

The exhibition will showcase industries covering construction, agriculture, food & beverage, packaging, information and communication technology, apparel automobile, hospitality, travel and tourism, financial services and consumer goods.

The JITF held in January 2011 saw a record 30,000 visitors participating.
The exhibition will be held from 20th to 22nd January 2012.