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Monday, March 12, 2012 - 6.30 GMT
Tourism to be top forex earner in 2016


Tourism, with revenue generated from visa on arrival fees will be Sri Lanka's number one foreign exchange earner by 2016 where the country is targeting 2.5 million tourist arrivals. Sri Lankan tourist industry is targeting one million arrivals and US$ one billion revenue by year's end, which is the target set for 2013.

According to Tourist Hotels Association and Serene Pavilion Chairman, Anura Lokuhetty, with peace, tourism is achieving its targets ahead of time. The target set for 2016 is 2.5 million arrivals and US$ three billion in revenue.

However with this positive trend set to continue, the country would collect over US $ six billion (with visa fee charges) which would make the industry the number one foreign exchange earner from its current fifth position, he said.

The International Tourism Exchange, which is also known as the ITB, is considered the largest global event of the Travel Industry concluded yesterday. Since 1968, Sri Lanka played a considerable role as a member of this event.

In 2012 too, Sri Lanka Tourism plans to take part in this event with positive expectations, marking the consecutive 44th year successfully.

German tourists to Sri Lanka alone exceeded 55,880 last year, indicating a very good potential for Sri Lanka in the German tourist market and this is expected to reach a five figure mark this year.





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Last modified: March 12, 2012.

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