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Friday, March 16, 2012 - 6.35 GMT
South Asian tourism coordination office to be set up in Colombo


South Asia countries are to launch a joint tourism promotion website and a tourism coordination office to boost the marketing of natural, cultural and historic attractions across South Asia.

A regional promotional office funded by the Asian Development Bank (ADB) would be set up in Colombo. The two main areas they hope to promote are Buddhism and Eco tourism.

The website and office are part of broader efforts by the countries to develop sustainable cross-border tourism under the South Asia Sub-regional Economic Cooperation program. ADB has been providing technical assistance and other support to help the countries promote and manage tourist attractions such as world-renowned and colorful Buddhist heritage sites. The Tourism Working Group member countries are Bangladesh, Bhutan, India, Nepal and Sri Lanka.

Members of a tourism working group, set up under the SASEC program, who met in Colombo, Sri Lanka also inaugurated the new tourism coordination office based on a new regional tourism action plan for 2011 to 2015. The action plan provides a strategy for developing, promoting and managing sustainable tourist attractions, including Buddhist heritage trails, as well as activities such as Eco and adventure tourism.





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Last modified: March 16, 2012.

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