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Thursday, March 22, 2012 - 6.56 GMT
Deyata Kirula draws over 3,000 to apparel industry


The Joint Apparel Association Forum (JAAF)'s stall at the Deyata Kirula exhibition, held in Anuradhapura, recruited over 3,000 applicants to the industry.

Secretary General of JAAF, Tuli Cooray said that their stall under the patronage of the Ministry of Commerce and Industrial Affairs showcased the latest technology used in the industry and met its objective of educating and creating awareness on the progress made by the apparel industry.

Featured prominently was Sri Lanka apparel's ethical sourcing platform "Garments Without Guilt", which recently was conferred Blue Dart, DHL's global CSR award in Mumbai.

Another highlight at the stall was the sewing of a giant national flag of which Minister of Commerce and Industrial Affairs Rishard Bathiudeen and Minister of Telecommunication and Information Technology Ranjith Siyambalapitiya also took part with a stitch each.

Sri Lanka's apparel industry, despite the calamities of the recent past has progressed steadily to record US $ 4 billion by the end of 2011, a target initially planned to be achieved by 2015.

A key objective of JAAF's Image Building campaign, conducted jointly with the Ministry of Commerce and Industrial Affairs, is to improve recruitment and retention of workers and to raise awareness of the industry's contribution to Sri Lanka's economy.





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Last modified: March 23, 2012.

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