News Line

    Go to Home Back
Email this to a friend
Printable version
Thursday, April 05, 2012 - 5.00 GMT
Sri Lankan apparel industry in optimistic mood

 

Although ethical positioning through the 'Garments Without Guilt' campaign, has not brought in higher margins for made-in-Sri Lanka garments, it has pulled in more orders. It has also allowed Sri Lankan garment factories to differentiate themselves in international markets.

"There are lower cost destinations like Bangladesh, but they have an ethical question mark hanging over them," said Mr. M. Raghuraman, the chief executive of Brandix Market Watch told just style.

"Now, with more consumer awareness, compliance matters. It's not like before. Buyers are now getting into ethical sourcing. That's where we have been able to do better. They are not paying us more for ethical products but they are giving us more orders."

Read the full article at: http://www.just-style.com/analysis/sri-lankan-apparel-industry-in-optimistic-mood_id113969.aspx





 

 
 
   
   
     
   
   

top

   

Contact Information:: Send mail to priu@presidentsoffice.lk with questions or comments about this web site.
Last modified: April 05, 2012.

Copyright 2008 Policy Research & Information Unit of the Presidential Secretariat of Sri Lanka. All Rights Reserved.