Sri Lanka, emerging from a three-decade long conflict, is listed as one of the world's top five emerging travel destinations.
The World Travel Market Industry Report has highlighted the SLIMMA nations - Sri Lanka, Indonesia, Malaysia, Mexico and Argentina- as the emerging travel and tourism powerhouses.
Sri Lanka is the third most cited country in the top five SLIMMA countries behind Argentina at top followed by Mexico.
According to the World Travel Market 2012 Industry Report Sri Lanka has been favored due to three factors. Reemergence after a conflict that ended in May 2009, investing in infrastructure and the natural beauty of the country were the central factors that favored Sri Lanka's position in the industry.
Lonely Planet, the world's largest travel guide and the digital media publisher, also named Sri Lanka as the number one destination in the world to travel in 2013.
The WTM report launched in London last week, highlights travel trends, and is referred to by many professionals in the industry in making their strategic plans.
World Travel Market, the leading global event for the travel industry, has surveyed its key exhibitors and senior Meridian Club buyers to discover the central issues for the industry.
Emerging from a three-decade long war that has held off the travelers to the country and a devastating tsunami in 2004, Sri Lanka is beginning to experience the lost splendor again.
Sri Lanka targets one million tourists to the country this year and expects to raise the number of arrivals to 2.5 million by 2016.