SriLankan Airlines has released its first ever brochure on MICE tourism to attract not only the leisure visitors but also the business clientele looking for exotic places.
The 44-page "MICE in Paradise" describes the diverse attributes that Sri Lanka has to offer as a Meetings, Incentives, Conferences and Exhibitions (MICE) destination in Asia, to combine business and leisure.
According to the airline, the brochure describes the scale of MICE facilities and locations in the country including Professional Conference Organizers and Destination Management Companies and unique attractions within easy reach of each other.
The Airline promotes itself as the best option to reach the destinations and offers many privileges and discounts for the clients.
SriLankan, with its own MICE department and specialist team, has facilitated the travel of delegates for over 40 MICE events last year and says prospects for small and medium MICE events are promising for 2013.