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Wednesday, June 12, 2013 - 5.40 GMT
BlackBerry to invest more in Sri Lanka


Sri Lanka’s mobile subscriber base has grown by a healthy 550% since 2005, said Director Commercial Business for India, Hitesh Shah. He said in addition Sri Lanka enjoys a very high per capita income and so many other key economic fundamentals are very positive.

“These make Sri Lanka a very ‘happening market’ and motivates us to invest more aggressively in Sri Lanka,” he said. Speaking at the launch of BlackBerry Z10 yesterday, he said that Sri Lanka is also the world's 32nd global business sophiticated country while the island is placed 42 globally in innovation. “Sri Lanka is also ahead of India in terms of mobile technology as the country was the first to introduce 3G to the region.”

He said that they were in Sri Lanka since 2007 and this was the first time that they were doing a ‘direct’ launch. Shah also disclosed that while they would remain with Dialog as their service partner, they have appointed Softlogic as their distributor.

He said that the global competition for mobiles is very high with many players in the global arena and this leads to innovation and also more awareness for customers. The BlackBerry Z10 Smartphone's the first BlackBerry Smartphone to launch with the re-designed, re-engineered and re-invented BlackBerry 10 platform, which offers customers a faster, smarter and smoother experience than any other BlackBerry Smartphone they have used before.

“We have re-signed, re-engineered and re-invented BlackBerry to create a new and unique mobile computing experience and are delighted to launch the BlackBerry Z10 Smartphone for our customers in Sri Lanka. Every feature, every gesture and every detail of the BlackBerry Z10 Smartphone is designed to keep you moving,” added Shah.

Ranjan Perera, Executive Director Softlogic Holdings said that they have many global brands and their 200 sales outlets would help to increase BlackBerry sales.

Group COO, Dialog, Azwan Khan said that they have set mobile landmarks in the region and the new BlackBerry phone too would be a novel devise.





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Last modified: June 12, 2013.

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