Sri Lanka Tourism industry’s participation at the ongoing World Travel Market has seen lot of positivity as the Lankan stalls are being thronged by visitors from across the world.
Sri Lanka Tourism Promotion Bureau is using the ongoing WTM to promote the Island under the title of ‘Wonder of Asia’, which mainly promotes the destination under ‘One Island – Thousand Experiences’ concept, which offers the traveler a complete round tour destination including the experience of Beaches, Heritage, wild life, Culture, Ayurveda, Festivals, Scenic Beauty and Adventure.
Sri Lanka Tourism’s stall’s entrance at the London event which is designed in a way to depict the entrance of Yapahuwa Palace has gained the attention of a large number of visitors to the WTM.
WTM attracts more than 30,000 visitors, 5,000 trade partners (exhibitors) and over 3000 journalists around the world each year. More than 1000 travel agents, including over 200 tour operators, are also expected to attend this travel to market Sri Lanka’s booming industry of tourism.
Accordingly, apart from consumer driven activities, Sir Lanka Tourism industry stakeholders, numbering to around 60 participants, who are taking part in the ongoing London event is also holding B2B events with global travel and tour operators, who will help bring in visitors to the Island.