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Tuesday, March 25, 2014 - 05.15 GMT

Tourism earnings increase


Earnings from tourism recorded a growth of 32.2 per cent during January 2014 to US dollars 161.2 million, compared to the earning of US dollars 122.0 million during the corresponding month of 2013.

The top five sources of tourist arrivals in January 2014 were India, UK, China, Russia and Germany, accounting for about 42 per cent of tourist arrivals during the month, states the Central Bank.

Tourist arrivals grew at a rate of 32.6 per cent to 146,575 in January 2014.

Statistics released by Sri Lanka Tourism Development Authority (SLTDA) showed that Sri Lanka had met its tourist arrival target of 1.2 million for the year 2013. The SLTDA has validated the arrival data based on the statistics provided by the computer data collection method of Immigration and Emigration Department of Sri Lanka.

The newly established Electronic Data Capturing System, a joint effort of both the SLTDA and the Emigration and Immigration Department, was used to ensure an accurate representation of the tourist arrival figures.

Sri Lanka Tourism industry during the last few years is experiencing a rapid growth in visitor arrival figures backed by a major promotional campaign launched by the Sri Lanka Tourism Promotion Bureau, covering key tourism destinations.

Having identified China, Russia, India, Japan, South Korea and Middle East Countries as emerging markets, SLTPB executed a new series of promotional activities incorporating the new strategies of the Government.





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Last modified: March 25, 2014.

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