Under the joint mega promotional campaign “Sri Lanka Shines in Shanghai” from July 01st to 6th July 2014 in Shanghai –China , Sri Lanka Tourism implemented a tourism and trade promotional business forum specifically schemed to attract Chinese travel and trade partners was held on 4th July 2014 in Shangri-La Hotel, Pudong.
The event was graced by the presence of Basil Rajapaksa, Minister of Economic Development who was the chief guest at the event along with Madam. Shang Yu Ying, Chairperson Municipal Commission for Commerce of Shanghai, China.
Minister of Economic Development of Sri Lanka, in his keynote speech emphasized that the Sri Lanka –China relationship dates back to time immemorial, especially the visits of Faxian Buddhist Monk and Admiral Zheng He to Sri Lanka are the landmarks of developing the relationship between the two countries according to historical records.
He added that Sri Lanka is full of hospitable and friendly people who are the main attraction of the country. During the first seven months of year 2014 Sri Lanka tourism has attracted more than the total number of Chinese travellers attracted during the whole last year, which is definitely an encouraging sign for the industry. From the tourism and trade perspective we see China as a huge potential market with particular interest in Shanghai as the commercial and financial capital. The Minister invited all travel agents to promote Sri Lanka among Chinese people and trade partners to seek for investment opportunities in Sri Lanka.
More than 170 tour operators and 161 trade representatives of China participated for the B2B Travel & Trade Business Forum held on 4th July at in Pudong, Shangri-La Hotel in Shanghai. They had productive discussions with their leading Sri Lankan counterparts. Thus, the event has created a platform to strengthen the existing businesses and to create new business opportunities for both counties.
Over 80 enterprise representatives from Sri Lanka one-on-one communicated with Chinese enterprise representatives. They had in-depth exchange of views with each other on black tea, gems, textiles, batik clothes and handicrafts to seek cooperation opportunities.