The Government has taken initiatives to digitalize the television broadcasting system to increase information accessibility of people by promoting the effective utilization of frequency resources. Japanís (ISDB-T) technology will be utilized for the transition from analog broadcasting system to digitalization.
This will offer great advantages by allowing Sri Lanka to come up with the worldwide trend while promoting the use of digital technology by every sector.
The project will offer enhanced services to the public such as better picture and sound quality and a wide choice of channels and programs for users, while contributing to reduce the operating cost and the transmission cost of television broadcasting as well as upgrade the Sri Lanka Rupavahini Corporation.
The ISDB-T system will develop communication infrastructure by enhancing accessibility to a variety of information including emergency warning broadcasting, road traffic information, weather reports, educational and medical information as well as news and sports by being the only digital broadcasting standard that supports reception from mobile phones or mobile devices.
The Japanese Government agreed to provide a loan of Rs.17, 396 million through the Japan International Cooperation Agency for digitalization of television broadcasting as a result of bilateral discussions.
Finance and Planning Ministry Secretary Dr. P. B. Jayasundera and JICA Sri Lanka Office Chief Representative Kiyoshi Amada signed the loan agreement at the Finance Ministry yesterday (Sep. 24).