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Wednesday , October 15, 2014 - 4.55 GMT
Leading Swiss cabling solutions provider enters SL market


Serendib Engineering Group (SEG) announced its partnership with leading Swiss cabling solutions company, Reichle De Massari (R&M), at a glittering ceremony at The Kingsbury recently where the R&M product range was officially launched in Sri Lanka.

R&M, a company which celebrated its 50th anniversary this year, commemorated its inauguration which commenced with the introduction of a revolutionary telephone outlet in 1964. Since then the Swiss based company has remained true to its innovative roots constantly delivering new solutions to the communications industry.

Today R&M boasts a presence in over 30 countries delivering passive networking solutions to data centers, banks, hospitals, hotels, factories and even entire cities which are networked with products from R&M. Its portfolio of clients includes Porsche, Toyota, Nissan, IBM, Airtel, Nestle, SAP, Hyatt, Novotel, Standard Chartered Bank, Facebook, Hitachi, Tata and Accenture amongst many others.

Speaking on the occasion of the launch of R&M products, the Managing Director – Gaurav Ahluwalia said: “We have a strong belief that our products and solutions would be a great asset to the information / communication and telecommunications industry in Sri Lanka, and we look forward to a strong and growing partnership with our local counterpart, Serendib Engineering Group”.

Serendib Engineering Group has a track record of over 23 years in providing engineering services and solutions to the infrastructure sector in Sri Lanka. Not only are they a leading provider of telecommunications infrastructure solutions but also have a strong presence in rail traction engineering, marine engineering and plantation engineering.

Commenting on the partnership, Harsha de Silva, Chairman of Navara Capital Group of which SEG is a constituent partner, said “Our collaboration with R&M will give the Sri Lankan market access to high quality cabling solutions at competitive prices. This facilitates greater efficiencies and reliability that cascade down to the end user. The partnership is yet another step in line with our diversification strategy on our path to establishing ourselves as a leading engineering organization with a regional footprint”.





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Last modified: October 15, 2014.

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